This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The trade dodging of Renault Hungary aims to amplification its market share by 10% and its sales revenues by 15 to 20% in all market segments end-to-end the twelvemonth 2003. The objectives of the company sewer be achieved by introducing a new marketing strategy that is based on personalize interior and outside purpose of the cars. As the focus is on the new generation, we have selected the charter models from itsexisting portfolio: T deliver the goodsgo, Clio, and Megane. The repositioning accompanies a substantial publicise campaign, that is applied to enhance new customers from competitors, or to win new ones from the yet untouched potential target groups and to harbor persistent customers by purchase at commercials. The most primal tools included in the chat tittup are television advertising and public relations. In the PR campaign we organise contests, exhibitions, labour conferences and special events in enjoin to create a jr. and more vivid betoken for Renault. Besides the new predilection of personalised interior and exterior design, we continued focusing on traditional attributes, such as safety and comfort. The marketing design consists of several elements that are tentative and perhaps negligible in case working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the junior generation develops opinion on Renault by the end of year 2003.

TABLE OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 Political - Legal4 Economic4 Sociocultural6 Technological7 INDUSTRIAL ANALYSIS8 PORTERS 5 FORCES MODEL8 Threat of entry8 Bargaining berth of buyers9 Bargaining post of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 SWOT ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 COMPETITOR ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE make ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good debut of ideas! Useful for the analysis of Magyar market for Renault, and marketing strategies!!! If you ask to get a respectable essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper