Coursework 1 Essay Example | Topics and Well Written Essays - 2000 words

Coursework 1 - Essay ExampleGraphic Design, which developed in Switzerland in 1950 was aimed at these tasks, and therefore the concept and methodology of the Swiss style soon spread throughout the world.One of the areas where the emerging international style was the close to in demand, was the pharmaceutical industry. The largest Swiss companies that manufactured chemicals and drugs (Ciba, Geigy, Hoffmann-La Roche, Sandoz) to establish a modern corporate style appealed to the leading masters of graphic design - A. Hofmann, C. Gerstner, N. Rudin, J. Hemburgeru, J . Mller-Brockmann and others.In Zurich in 1950-s. the most prominent graphic room decorator was Josef Muller-Brockmann, who has chosen a new anonymous style. A graduate of the Zurich School of Art and Industry, since 1936 he worked as a freelance graphic designer. One of the most brilliant pages in the the career was the creation of posters on the musical program of the Concert Hall (Zurich Tonhalle, 1950 - 1972) and the Op era House of Zurich (Opernhaus Zurich, 1960.). (Bringhust, 2004)To create a visual two-baser of the placards Muller-Brockmann used cascades of crescent shape, the cycle of arcs, the modulation wave-like lines. By the beginning of 1960 the concert posters by Muller-Brockmann become extremely font. The intervals in words, taking the advantage of deform and scale, sought to master rhythmic architectonic unity. Typographic composition, the formation of the principle of crossword, stepped lines, or in several columns, represented typical examples of functional typography . stringent and clear style of these years was the culmination of mathematical principles in graphic design. (Hollis, 2006)By the middle of 1960 the usual practice of Swiss graphic designers is the use of standard grid. The book by J. Muller-Brockmann Challenges of graphic artist in the field of design engineering (Gestaltungsprobleme des Grafikers, 1961) first presented the