CUSTOMER SATISFACTION AND LOYALTY IN AFTER SALES SERVICES: A report to the Middle level managers in Argos

TABLE OF CONTENTS INTRODUCTION.3 RESEARCH BACKGROUND5 LITERATURE analyse..5 METHODOLOGY.7 BENEFIT OF A thickening CENTERED brass section..8 LOYALTY LADER...9 RECOMMENDATIONS...9 TRAINING AND knowledge METHODS..10 TRAINING AND instruction FRO CUSTOMER SERVICE...11 TRAINING AND DEVELOPMENT FOR MANAGERS.11 WORK PLANING12 HANDLING COMPLAINTS...13 mobilize CALLS.13 CONCLUSION14 REFERENCE..14 INTRODUCTION As competition has become more(prenominal) than global and more intense, umteen organisations have realised that they cannisternot put on on price al one.

It is in their market place that many another(prenominal) companies have developed their strategy of providing superior care to rock their crossing and avails surveys suggest that redevelopment driven companies can throw up to 9 percent more for the product and value they provide. (Sarah Cook, 1998) After sales service is a node backing following the purchase of a product or service. In certain cases it can be almost as grave as the initial purchase. The manufacturer, retailer, or service supplier determines what is intricate in any warranty package. This will include the continuance of the warranty. The duration of the warranty depends upon the products. Mostly the warranty was assumption for one year but increasingly two or more years maintenance and replacement policy, items included or excluded, hollow costs, and speed of response. In the case of a service provider, after-sales service might include additional training or help desk availability. The customers perception of the degree of willingness with which a su! pplier deals with a inquire or complaint, speed of response, and action taken is of tally importance. In most...If you want to get a full essay, ordinance it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper