Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1750 words

Kodak and Fujifilm - leaven ExampleIn 1965, Fujifilm descended into the US, establishing its quarters in New York, in 1966 it set itself up in Dusseldorf to bonk business in Europe, in 1987 it introduced itself to Germany, and so on until it had its industries scattered across the globe, from Japan, to the Middle East, to North the States (Fujifilm Global, Corporate History). According to Shigetaka Komori and Shegehiro Nakajima, Chief Executive Officer and Chief Operating Officer respectively, of Fujifilm, Once, our overwhelming meat business was photographic film, but we have now evolved into a company which is continually growing in a number of new strong business fields. These new fields that Fujifilm is expanding into include studying the exquisitely chemistry which controls elaborate chemical reactions, mechatronics, optics, electronics, software and a wide array of manufacturing technologies. Fujifilm is not just a photofilm industry that deals with only camera related prod ucts, rather, as Komori and Nakajima contend, Fujifilm withal caters to producing highly functional materials such as LCD materials medical/life sciences such as pharmaceuticals, functional skin care cosmetics and nutritional supplements graphic arts such as printing materials and equipment optical devices such as camera phone lens units digital imaging such as digital cameras, digital printing, and Photobook. For Fujifilm, the ultimate goal is to make a broad contribution to society through products and services using our leading-edge, proprietary technologies, and aim to be a company which can respond to any changes with corporate excellence on a global scale, (Fujifilm Global, nub from the Chairman and President). Moving onto Kodak, American inventor George Eastman founded his photofilm company in Rochester, New York in 1982 (Sparkes, Kodak 130 old age of history). In 1900, Kodak launched its Brownie camera, bringing the camera into the hands of the masses of society, and in 1969, the Appollo 11 mission even made use of Kodak film. Sparkes in any case mentions that in 1975, Kodak was the first to build a digital camera and in 2005 it was the largest seller of digital cameras in the US, with revenue reaching $5.7bn. Kodaks plan was to make photography as genial as the pencil, and the official US Kodak website further states that Kodak is known not only for photography, but also for images apply in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to compound images and information--creating the potential to profoundly change how people and businesses communicate. Rupert Neate in his Kodak falls in the creative destruction of the digital age, makes a very poignat statement that now it is the end of the Kodak moment. Michael Krigsman in his piece on Goodbye Kodak, Hello Fujifilm, also makes a similar comment that After 131 years great American photographic icon, Eastman Ko dak, filed for bankruptcy duration Japanese FujiFilm rises toward greatness. Clearly, there has been a sharp decline in the success of Kodak despite