Jetstar Essay -- essays research papers

Article Title Jetstar to enter Tasman dogfightSource The AustralianOVERVIEWThe article by Creedy looks at the newly announced expansion of Jetstar airway services from its current domestic Australian flight service to its acumen of the trans-Tasman market. Jetstars original purpose was to provide Qantas (Same Ownership) a cost-effective alternate(a) for the provision of domestic flights around Australia while also giving customers a cheaper and somewhat no frills option when flying locally. The article outlines the considerations and specifications that Qantas and thus Jetstar maintain undertaken in order to accomplish its first foray overseas as part of its segmentation strategy. Jetstars expansive venture is consequently obviously significant and relevant to the study of international businesss (any business transaction which involves a cross-border commercial transaction) and the goals and barriers achieved and endured.WHY THE ARTICLE IS profound TO IBSubsidiesThe article s uggests that Qantas may draw upon subsidy advantages granted by the Australian government through the all-economy Australian Airlines subsidiary in order to attention the expansion of Jetstar on low-yielding routes. The governments efforts to promote international spate and investment as well as Qantass new enterprise agreements with Australian flight attendants will allow Jetstars Cairns-based subsidiary to workout new aircrafts, hire foreign crews and fly further. This p...